Salt & Soil Realty Group: from zero to 107,692 Google impressions in seven months

The situation

Salt & Soil Realty Group is a coastal Carolina real estate agency. On March 18, 2026, its site had zero search impressions and zero clicks.

What we did

• March 2026: Developed a new website on Next.js.
• March 2026: Properly set up the site to be found in SEO and AEO.
• March to October 2026: Wrote targeted blogs for the last eight months.
• August 2026: Added property listings.
• Ongoing: Adding videos.

The results

Google Search, Mar 18 to Oct 24, 2026

107,692 impressions and 991 clicks.

Google AI features, May 18 to Oct 24, 2026

11,126 impressions.

• Daily impressions rose from 8 at the start to about 153 a day over the last seven days, with a peak of 180 on Oct 22.
• The last three months (Jul 25 to Oct 24) brought in 8,821.

Bing

• Search, Apr 26 to Oct 23, 2026: 11,264 impressions and 317 clicks. Monthly impressions grew from 2 in April (partial) to 5,350 in October (to the 23rd, partial).
• AI citations, Jul 26 to Oct 23, 2026:1,266. By month that’s 24 in July (partial), 218 in August, 414 in September, and 610 in October (to the 23rd, partial). The peak was 52 on Oct 19.

What worked

All figures in this section cover Google Search, Mar 18 to Oct 24, 2026.

Question-led blog posts

Posts that answer what buyers and sellers actually ask became the biggest draw in both Google Search and Google’s AI features:

• Deep cleaning cost before selling your house: 13,322 impressions
• Zillow vs. Redfin home value estimates: 10,192 impressions
• Selling a house and buying another, capital gains: 8,133 impressions
• Wilmington, NC vs. Florida cost of living for retirees: 3,071 impressions
• Camp Lejeune on-base vs. off-base wait times: 3,866 impressions

The Zillow vs. Redfin post and the deep cleaning post are also the two top pages in Google’s AI features.

Local area pages

Neighborhood pages bring in people searching for a specific place:

• The Bluffs Point page in Swansboro earned 841 impressions and 33 clicks, at an average position of 4.8.
• The search “bluffs point nc” ranks at about position 2.9.
• The Downtown Jacksonville page earned 1,824 impressions.

Agent bio pages

Team pages rank for agents’ names:

• A search for “carroll harrod” ranks at about position 1.4, with a 21% click-through rate.
• Carroll’s bio page earned 332 impressions and 45 clicks.